Trevally Energy Services – Brand Refresh & Website Design for a Legacy Energy Company

Trevally Energy Services came to Brand Alchemy Marketing looking for a brand identity and website that matched the strength and precision of their work in high-pressure oilfield operations. Their previous visuals and digital presence didn’t fully reflect their technical expertise or the scale of services they provide. We delivered a complete rebrand, including a modern visual identity, refined color palette and full icon system, followed by a custom-built website designed to improve clarity, credibility and lead generation. The new brand now positions Trevally as a leader in performance and reliability, while the redesigned website showcases their capabilities with a clean, professional user experience built for conversion and long-term growth.

Project Breakdown

Background

Trevally Energy Services, a trusted name in the energy sector for over a decade, came to Brand Alchemy Marketing ready to evolve. After years in the market, their brand identity no longer reflected their experience, innovation, or professionalism. They needed a modern refresh that would retain their industry credibility while helping them stand out in a competitive and fast-evolving space.

Key Objectives

Refresh the visual identity to reflect growth and maturity
Redesign the logo and brand assets with a clean, modern aesthetic
Develop a modern, professional website that clearly showcases Trevally’s service capabilities, reinforces their core values of integrity, courage and humility, and generates more qualified leads.

Our Process

Discovery & Brand Audit
‍
We began with a deep dive into Trevally’s market positioning, competitive set, service lines and brand perception. We mapped current vs desired brand attributes and aligned on a visual direction to reflect performance, precision and technical leadership.
‍

Brand Identity System

Developed a refreshed logo that echoes high-pressure control and fluid flow dynamics, reinforcing Trevally’s engineering heritage.
Designed iconography for each service line (e.g., wireline, coiled tubing, frac support) to bring visual clarity across technical offerings.
Defined a refined color palette combining deep navy (for strength and trust), electric teal (for technology and energy) and an accent of gold.
Produced brand guidelines and asset toolkit to ensure consistent application across proposals, signage, uniforms and digital platforms.

Website Design & Development

Created an intuitive site architecture mapping Trevally’s core service lines, team credentials and case-studies.
Designed a clean, high-impact visual interface using bold imagery, token motion, and consistent brand language.
Developed the site on a scalable CMS to enable Trevally’s internal team to manage content while maintaining brand integrity.

The Results

The new visual identity elevated Trevally’s positioning in client and partner meetings, aligning their look and feel with their engineering and operational prowess.

‍