Serune Med Spa – A Luxury Med Spa Brand Built from the Ground Up

We developed the complete brand identity for Serune Med Spa — from name and logo to signage and print collateral — crafting a luxurious, clinical aesthetic ready for launch.

Project Breakdown

Background

Serune Med Spa is a luxury wellness brand preparing to launch with a mission to deliver elevated care and radiant results. As a new entrant in the competitive aesthetics space, the founders partnered with Brand Alchemy to build a complete brand from scratch — one that would immediately convey professionalism, trust, and high-end beauty care. From name to brand assets, every detail was designed to reflect Serune’s promise of excellence.

Key Objectives

Create a luxury med spa brand identity from the ground up
Develop a name, tagline, and visual system that aligns with clinical expertise and aesthetic elegance
Design high-end print and digital assets for pre-launch readiness
Establish a refined, consistent brand look and feel across all future touchpoints

Our Process

1. Brand Identity Development

We worked closely with the Serune founders to define the brand’s personality, positioning, and look:

Name and tagline development: Serune – Elevated Care. Radiant Results.
Logo design with luxury-inspired visual motifs
Sophisticated color palette and elegant typography system
Brand guidelines and visual rules for future rollout
Design elements that balance serenity with clinical credibility

2. Pre-Launch Marketing Collateral

To support launch preparation, we designed a suite of branded materials, including:

Business cards, service menus, and promotional flyers
Print signage and social media graphics
Client-facing templates for future appointment and follow-up communications
Consistent visual assets to reinforce brand luxury across every touchpoint

The Results

A polished, high-end brand identity ready to stand out in the med spa space
A full suite of launch-ready marketing assets for digital and in-person use
A cohesive brand package that builds trust, elevates perception, and supports a premium client experience
Serune is fully brand-ready and positioned for a confident market debut

Client Quote

"We wanted a brand that felt elevated, refined, and trustworthy — and Brand Alchemy delivered beyond expectations. Every detail reflects the high standard of care we plan to offer."

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