The Cabinet & Countertop Store – Brand Refresh & Website Redesign

Background

The Cabinet & Countertop Store, a retail business specializing in custom cabinetry and countertops, partnered with Brand Alchemy after purchasing an established brand. While the store had strong local recognition, its digital presence and visual identity no longer reflected its craftsmanship or competitive edge. They needed a refreshed brand, a website that worked across all devices, and strong visibility in local search results to attract today’s online-first consumers.

Key Objectives

• Refresh the logo and visual identity without losing existing brand equity
• Launch a mobile-friendly website optimized for user experience and lead generation
• Improve local and organic search rankings through foundational SEO
• Position the brand as a trusted, high-quality cabinet and countertop retailer

Our Process

1. Brand Identity Refresh

We modernized the brand while maintaining its recognizability by delivering:

• A refreshed logo with clean lines and professional polish
• Updated brand colors, fonts, and style guide
• A cohesive visual system applied across digital and print materials
• A new look that feels both timeless and up-to-date

2. Website Design & Development

We designed and built a fully responsive, SEO-optimized website in Webflow:
🔗 www.cabinetcountertopstore.com

• Streamlined site architecture for easy navigation
• Mobile-first design for on-the-go homeowners and contractors
• Project gallery to showcase work quality and style
• Lead capture forms and clear CTAs to drive showroom visits and quote requests

3. SEO Optimization

To improve their presence in search results and attract high-intent traffic, we focused on:

• Local keyword optimization
• SEO-friendly URL structure, meta tags, and alt text
• Optimized content hierarchy to improve crawlability
• Google Search Console and analytics setup for performance tracking

The Results

A modernized brand identity that reflects the store’s quality and professionalism
A mobile-responsive website that converts traffic into showroom visits
Higher visibility in Google for cabinet and countertop searches in their local area
A refreshed online experience that aligns with their in-store expertise

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Quote from the Client
"The Brand Alchemy team were able to help us rebrand our digital assets/website under a tight deadline. Communication and responsiveness along with the finished product were top notch."