ForPsyte Talent Assessments Marketing Transformation & Lead Generation

A full-scale rebrand and digital transformation for ForPsyte Talent Assessments — including new brand identity, responsive Webflow site, CRM integration, email marketing, SEO content, and social media management across LinkedIn, Facebook, and X.

Project Breakdown

Client Success Story: ForPsyte Talent Assessments

Background
ForPsyte Talent Assessments, a leading provider of workforce evaluation tools, partnered with Brand Alchemy to modernize its brand identity, enhance digital presence, and build a scalable lead generation system. The organization needed a cohesive brand that reflected its credibility in the talent space while driving inbound interest from employers and HR leaders.

Key Objectives

Develop a new brand identity that reflects authority and trust
Launch a high-performance website optimized for conversion and mobile use
Implement tools and automation to drive lead generation and streamline marketing
Establish a consistent omnichannel presence across digital platforms

Our Process

1. Brand Repositioning & Visual Identity

We led a full rebrand, including:

Logo development
Typography and font systems
Brand guidelines and iconography
Photography direction
A bold, modern color palette to convey confidence and clarity

2. Website Design & Development

We designed and launched a fully responsive, mobile-optimized website built in Webflow:
🔗 www.forpsyte.com

Clear CTAs for demos and lead capture
Fast, clean UX tailored to executive decision-makers
SEO-optimized architecture for organic visibility

3. Marketing Technology Integration

We integrated HubSpot for CRM and marketing automation, and Seamless.ai for prospecting.
This enabled:

Email marketing campaigns
Lead capture workflows
Contact enrichment and segmentation

4. Social Media Management

We manage ForPsyte’s ongoing content strategy and presence across:

LinkedIn, X (Twitter), and Facebook
Including all graphics, video content, and copywriting

5. Omnichannel Content & SEO

We support the team with:

Blog writing for search engine optimization
Cross-platform consistency in voice and visuals
Strategic positioning to increase visibility in the HR and hiring tech space

The Results

A modernized brand identity built for long-term growth
A high-converting website with clear messaging and strong UX
A fully operational email marketing and lead gen system
Increased visibility across multiple social channels
Improved SEO content strategy and blog execution

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Quote from the Client
"Brand Alchemy Marketing transformed our brand & online presence, making it easier for us to attract clients and showcase our work effectively."