InkTide – Full Brand Creation for a Disruptive Beauty Launch

Background

InkTide is a bold, high-concept beauty brand preparing to enter the market. Before launching, the founders partnered with Brand Alchemy to build a distinctive identity from the ground up — one that fuses edge, elegance, and rebellion. The goal: craft a brand that commands attention and resonates with expressive, modern consumers.

Key Objectives

• Develop a completely original brand identity from scratch
• Create a name, tagline, and design system with long-term brand equity
• Design packaging, labels, and signage for future DTC and retail launches
• Equip the team with a cohesive, high-impact brand kit for launch readiness

Our Process

1. Brand Development from the Ground Up

We collaborated with the InkTide founders to define the soul of the brand:

• Brand name and tagline ideation
• Logo design with alternate lockups
• Bold color palette and typography system
• Branded iconography and style guide
• Full brand guidelines to ensure consistency across channels

2. Packaging & Visual Assets

We designed visually striking, shelf-ready materials to bring the brand to life:

• Product label design for future cosmetics and skincare lines
• Retail signage mockups and display system concepts
• Custom patterns and branded assets for print, social, and packaging
• Mockups for social content, retail shelves, and influencer mailers

The Results

A fearless brand identity built to captivate Gen Z and Millennial beauty lovers
A complete, cohesive visual system ready for rollout
Packaging and signage designs that balance edge and luxury
InkTide is fully prepped for launch with a brand that breaks the mold

Client Quote

"Brand Alchemy nailed our vision from day one. The brand they created is fearless, edgy, and exactly what we needed to stand out. Every detail — from the name to the labels — tells our story perfectly."

‍